Worth Consumer Marine Products

Home of the original Anchormate, proudly made in The USA.


Located in Steven Point, Wisconsin, the Worth Company is proud to be a family owned and operated manufacturer in the USA.

The Worth Company has been the number one source of fishing lure components and Key Rings for manufacturers for over 70 years. Major automotive and tackle manufacturers throughout the world look to us for quality materials and equipment because the Worth name stands for workmanship and value. Four generations of the Worth family have spent over 70 years perfecting our manufacturing processes, producing our own exacting tooling standards, identifying the finest materials and developing the most durable finishes.

Our state-of-the-art manufacturing facility in Stevens Point, Wisconsin is the industry's largest and most sophisticated. With complete in-house production facilities, we are able to perform all facets of the manufacturing process.

The end result of this technological superiority is that we can do more things, faster and in greater quantities, meaning greater cost savings to you.

By maintaining our high-volume, in-house operation we are better able to answer your needs. Our location and large inventory give us the ability to process and deliver your orders faster and with better service than our competitors.

Together, our experience, industry commitment, high-volume production capacity, cost-efficiency and service all add up to the quality you get in every product from Worth.